Judy Massey conducted a week-long seminar on CompuServe's PR & Marketing Forum: Targeting the Baby Boomer Audience--Why and How. Please note that while the seminar was delivered in 1996 when baby boomers first began turning 50, most of the material remains relevant today as leading edge boomers are hitting the Social Security and Medicare milestones of 62 and 65.
If you're interested in marketing to baby boomers you can download the pdf files below.
